How Targeted Email Helps You Reach New Customers
Let’s say your business has an upcoming sale you want to promote. There are plenty of methods to promote this to your existing customers. However, how do you get this out to new customers? With so many methods of digital marketing, how do you know which will work? When you want to reach new customers […]
An Introduction to Inbound Marketing
If you’re a fan of Gatorworks or are just into the digital marketing game, you might have seen us mention inbound marketing. But you may be scratching your head, wondering what it actually means. And that’s ok! Learning is part of the fun.
The 5 Big Reasons Why You Don’t See Your Own Display Ads
We see it all the time. You spend all this money and effort in creating these gorgeous HTML5 banner ads to be displayed across the Internet, but you can’t find a single one of them in the wild. It can be frustrating, especially as the days tick on and you haven’t seen a single ad […]
Maintaining SEO Rankings when Redesigning a Website
So, you’re ready to give your website a makeover. You want something really cool with the latest and greatest design and tech, right? Absolutely. A site refresh is an exciting endeavor for any business. A well-thought-out redesign has the potential to bring all the right traffic and new leads. It can improve your branding and […]
Landing Pages: Optimizing Your 24-hour Sales Reps
Are you getting the most value from your website? It’s a question that (if you are not already) you should be asking yourself constantly. Landing page optimization is the process of altering and testing your web pages to get the best possible results from them.
Digital Marketing Agency Gatorworks Partners With Guaranty Communications
It’s time to celebrate! Baton Rouge digital marketing agency Gatorworks has been acquired by Guaranty Communications with both teams looking to amplify the other’s efforts. Brian Rodriguez will remain President of Gatorworks and continue to lead the team in accordance with the values he has emphasized for years. That includes high quality customer service […]
Gatorworks Offers Free Digital Marketing Audit
Gatorworks is a Baton Rouge internet marketing company which offers a range of on-going digital marketing services to clients in a variety of industries, from dental to industrial to educational.
Does Google Know Where Your Business Is Located?
Business Listings Help Google To Know Where You Are We’ve all seen business listings, whether they’re on Yellowpages, FourSquare, Yelp, Facebook, or wherever else. You know the problem, you’re looking for the phone number for that store so you can call them to see if they have whatever product you’re looking for. But first, you […]
Mobile-Friendly Websites Are Google-Friendly Websites
Google has confirmed that more than half of all Internet searches today come from mobile or tablet devices. Mobile search is often responsible for as much as 60-70% of the traffic for some of our clients. It is a phenomenon that is only going to increase as more people get access to smart-phones and tablets. […]
Facebook Advertising Dumps the 20% Text Rule
Facebook has some confusing and irritating rules, but for marketers and their clients, one of the most frustrating for the last few years has been the 20% Text Ban. For those who don’t know, Facebook for years had a rule in which they would not allow an advertisement to run if the image was determined […]
Removing Ghost Referral Spam from Google Analytics
If you use Google Analytics for your website you may have noticed a recent increase in referral traffic within the Analytics platform. While this spam issue has been increasing for some time now, after the start of 1015 it’s gotten way out of control. Referral spam occurs when some unscrupulous website owner attempts to […]
Google AdWords Changing Credit Card Payments Rules
Recently, social media was abuzz with talk of Google no longer accepting credit cards for certain customers. The reasoning is fairly obvious, and makes good business sense for Google. If Google pays roughly 2% in credit card fees, a large client spending $150,000/month could cost the search engine $36,000/year in fees.
An Online Advertising Overview
Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services.
How Should You Manage a Bad Review Online?
The immediate reaction to online negative reviews or bad publicity is to lash out or deny. But as we’ve seen with celebrities and bad press, it’s best not to add fuel to the fire. Sometimes you may be tempted to delete the review and act like it never happened. However, that’s not the best approach either.