Two Brands, One Website
When discussing the creative strategy for the new website, the client made it clear their desire to ensure that both the original Rotolo’s and Rotolo’s Craft & Crust were equally represented as soon as the user loaded the homepage. To do this, we designed a half-and-half layout where one image was split into two separate dishes, each dish representing one restaurant. Hover effects allow the user to explore both brands, while both logos are also clearly displayed in the navigation at all times. The site also has the functionality of ensuring the user sees the menu content only relevant to the brand location they have selected. So a user cannot see a Rotolo’s Craft & Crust menu when they have selected a Rotolo’s Pizzeria location instead.